We believe that marketing today is very confused. Marketers often run after the wrong customers and audiences for the wrong reasons. We intend to change that. Here's the scoop. People under 35, for the most part, don't have anywhere near the money people over 50 do. You don't turn 50 and stop buying cars, clothes and start playing shuffleboard. Not today, perhaps not ever again. There is going to be a tipping point that is going to knock everybody over who doesn't get it. Those that don't get it will fail and everything they've believe will go. Those that do get it will prosper and figure out new ways and new people to market and program to. Work with us and we'll take you there.

We believe that there's a market for every product and a product for every market. That's different than today's approach which is fit everything into one market. My mother in law is not a great market for ring tones. But my kids are not a great market for Jaguars.

Here's an analogy. A guy owns a plot of land on one corner of a four corner intersection. His plot is vacant and he wants to build a retail operation. He sees that on the three other occupied corners each one has a hamburger stand. He says to himself, "Hamburgers must really sell around here! Everybody else is selling burgers. That's the way to go. I will build another burger stand at this intersection. Now I too will sell burgers just like everybody else!"

We say to this guy, "Hey, think about this radical idea. How about having an entire market to yourself, instead of being an also-ran in an overrun market? How about on that empty corner, you build a pizza place! Or maybe a coffee shop. Or how about selling shoes!" That's what we do--find the right market for your product. The one you can own. Not the one you have to share with everybody else.

Send mail to currie@targetdemo.com with questions or comments about this web site.
Last modified: 03/13/06